Corporate Events

BrandingIron Worldwide / Lego Harry Potter Consumer Event - Los Angeles, CA

Executive producer for BrandingIron Worldwide and their client, Warner Bros Consumer Products (in partnership with Lego) for a one day Lego Harry Potter promotion at the Americana At Brand. 5000 guests. Six areas were constructed to cover all aspects of the Lego and Harry Potter assets. The Main Stage incorporated a Lego Master Builder / MC with activities for kids, build competitions, trivia, and a National build off competition between four finalists from across the US. The monochromatic Build Area had thousands of Legos for guests to build whatever they wanted. The Warner Bros Theater was a "mini theater in a tent" showing Harry Potter trailers and scenes from the upcoming final movie. The Brickscape featured a full museum quality set of the Harry Potter Lego kits. Three Lego Harry Potter Gaming tents allowed guests to try the latest in Wii gaming. The Publishing area featured the new Lego Harry Potter books as well as large format replicas from various pages.

BrandingIron Worldwide / NBCUniversal / Mun2 - Miami, FL

Executive Producer, VIP Experience for private concert featuring Jencarlos Canela. 350 guests, 1 day. Responsibilities included environment design, management of branding elements, décor, lighting, event flow, and overall production management.

Ferrazzi Greenlight / Big Task Weekend - Pasadena, CA

Managing Event Producer. 200 attendees. 2.5 days. Big Task Weekend (BTW) is an exclusive community and a leadership forum of top Executives, Political Leaders, Academics, and Leaders of NGOs who come together to connect to solve the world's biggest challenges such as The Future of Organizational Learning, The Future of Education, Youth Health &Wellness, Improving Healthcare Post Reform, and Financial Literacy. TBP designed and produced 11 activities including general sessions, meals, breakout sessions, and the closing evening gala.

Nintendo – Los Angeles, CA

Nintendo DSi Launch.  Open to the public at Universal Studio’s City Walk, the launch of the much anticipated Nintendo DSi captivated consumers and media alike.  At the center of the plaza was the i-ball – a 26’ diameter sphere resting 22’ in the air and acting as a 360 degree projection surface for i-mag, viewing media content, commercials, and VJ Fader’s marketing graphics.  DJ Basek was below, spinning his mix of electronic and gaming music for the three hour launch event culminating in a choreographed “midnight moment” and fireworks display.  Added entertainment was provided by a special concert from Gym Class Heroes and Tempest Free Runners.  Further marketing messaging was punctuated by i-towers – 10’ tall video towers capped by 6’ branded airstars – all set to resemble the trademarked “i” in the new DSi logo.

Cisco / George P Johnson – San Francisco, CA

Executive Producer, Cisco GSM FY09 Welcome Reception.  7000 attendees each in two waves.  300’ x 300’ x 30’tall projection surfaces on three sides to totally immerse attendees in wall to wall, floor to ceiling projection representing six distinct regions from around the World.  Embedded region specific music and accompanying regional food and beverage accompanied the larger than life imagery.

Damiani USA – Beverly Hills, CA

Produced Damiani USA’s Press Conference to unveil the new “Face of Damiani” showcasing Sharon Stone and their new line of jewelry in their recently opened boutique on Rodeo Drive.

World Market Center – Las Vegas, NV

Designed and produced three hospitality areas for the Grand Opening of Building C – the new five million square foot building at the Las Vegas Furniture Mart, as well as coordinated and produced graphic treatments to highlight the juried showcase on the 5th floor.

Lexus/Team One - Oakmont, PA; Pinehurst, NC; Kohler, WI

Produced VIP hospitality events for Lexus' sponsorship of the 2007 USGA Men's, Women's, and Senior's Golf Tournaments, showcasing the new LS600 hybrid series.

VMWare/The George P. Johnson Company - Los Angeles, CA

VM World 2006 Conference Hospitality Event. Universal Studios, Los Angeles , CA .  6000 attendees. Titled “LA Vibe”, the event brought together 14 different entertainment acts, catering from Wolfgang Puck, and various rides and attractions throughout the park.

VM World 2007 Conference Hospitality Event.  Treasure Island, San Francisco , CA.  10,000 attendees.  Titled "Streets of San Francisco", the event was designed around 7 completely immersive vignettes to resemble different San Francisco neighborhoods inside a vacant airplane hangar, with a Street Carnival and Block Party featuring Smashmouth outside. Production in association with Extraordinary Events and DaVinci Fusion.

Hong Kong Tourism Board – Los Angeles , CA

Government of Hong Kong – Tourism Board – Produced Three large scale events to launch and promote Hong Kong's new multi-million dollar Tourism Campaign: Hong Kong – Live It. Love It!

Media Launch – Times Square , New York , NY

Consumer Launch – Union Square , San Francisco , CA

Trade Launch – ASTA World Congress, Parrot Jungle – Miami , FL

Extraordinary Events – Los Angeles , CA

Account Executive:

BCBG Annual Meeting & Holiday Party - Los Angeles (2006).  2 events.  1 day.  1800 attendees.

Cisco Systems/The George P Johnson Company – Global Summit Meeting – Las Vegas (2006). 21 Events. 3 days. 15,000 attendees. Las Vegas (2007). 4 Events. 2 days. 9,000 attendees.

Cisco Systems/The George P Johnson Company – Team Building Event - Orlando , FL. 1 day. 200 attendees.

Cisco Systems/The George P Johnson Company – Partners Summit Meeting –  San Diego (2006). 5 events.  2 days.  2000 attendees.  Las Vegas (2007) 14 events.  3 days.  5000 attendees. Hawaii (2008).  14 events.  6 days.  2800 attendees.

Sun Microsystems/The George P Johnson Company  – CEC - Las Vegas (2007).  1 day. 1200 attendees

ABB, Inc. – Hospitality Events - Orlando, Orlando, FL (2005); Chicago , IL (2006),  Dallas , TX (2007). Each 1 day. 300 attendees. 

Centerplate  – Team Building Event - Denver , CO  (2007).  1 day. 250  attendees.

Premiere Magazine – Timeless Style Awards - Los Angeles , CA (2005). 1 day.  200 attendees;  Movie Premiere - Los Angeles , CA (2005). 1 day.  400 attendees; Top 100 Screenplays Reception- Los Angeles, CA (2006). 1 day.  500 attendees.

Extraordinary Events, Production Consultant:

Pfizer – Product Launch -  San Francisco . 1 day. 750 attendees.

Mattel – 35th Anniversary Hot Wheels Event - Los Angeles (2004). 1 day.  800 attendees.

Erina – Conference and Incentive Trip - San Francisco , CA (2004). 1 day. 2000 attendees. 

Daimler-Chrysler – Incentives Weekend - Palm Springs, CA (2003). 2 days.  300 attendees.

Daimler-Chrysler – Cocktail Reception and Breakfast – San Francisco , CA  (2003). 2 days. 1200 attendees. 

The George P Johnson Company – San Jose , CA

Siebel Scholars Summit – Palo Alto , CA (2002). 3 days. 200 attendees.